Terms of Use & Privacy Policy

Terms of Use & Privacy Policy

Privacy Policy

Instapio is a platform for measuring location information from devices, creating data analytics and location-aware web or mobile applications as well as communications protocols through API’s or SDK’s. The policies set forward encompass the use of the Instapio platform, Instapio website and any other commercial offering provided by the company.


Instapio has a licensable technology that allows companies to build location analytics services and location-aware applications that will optimize the operations of different types of businesses globally. Instapio is a tool-set provider and makes its technology available through licensing to interested parties to build products. Please refer to the terms & conditions document to understand the legal restrictions and terms behind using our technology.

How we Collect Location Data

Instapio collects data from different devices that trigger signals including but not limited to RFID, Bluetooth, WiFi, LTE, 3G, 4G. Instapio passively listens to these signals to assign a meaningful location to the device based on signal strength.

How we Use Data

After data is collected, Instapio assigns a time and location to the information. This data is used in aggregated format to understand how devices or users are behaving in real world in locations such as airports, offices, universities, shopping malls, retail stores, manufacturing plants, public transportation, entertainment areas and other crowded locations. Businesses use the statistical data provided for business intelligence purposes such as operational efficiency, layout optimization and staffing.

Instapio keeps a database of location information from electronic devices that transmit location information such as sensors, tags, phones, tablets, computers, video cameras or other connected devices. Customers can combine the location information with other databases they have such as mobile application databases or customer relationship management softwares. Instapio does not require user information and does not keep them in the system.

Third Party Service Providers

Instapio works with approved service providers for services on its behalf such as data storage, data aggregation, support communications and hosting. Services provided via third party vendors are in compliance with our Privacy Policy and any other appropriate confidentiality and security measures.

Data Sharing

We will not share information we store with anyone except the customer for which we store it or a third party at that client’s direction except the following circumstances:

  • Third Parties Providing Services on Our Behalf. Third parties who provide services to us may have access to Client User Data but only in order to perform the services we have hired them to provide.
  • Administrative and Legal Reasons. We may transfer and disclose information, including Client User Data, to third parties: (i) to respond to subpoenas or other legal processes or if in our opinion the disclosure is required by law; (ii) at the request of governmental authorities conducting an investigation; or (iii) to respond to an emergency or otherwise to protect the safety, rights, property or security of any person or entity.
  • Business Transfers. Instapio may disclose and transfer customer data: (a) if we assign our rights regarding any of the information to a third party or (b) in connection with a corporate merger, consolidation, restructuring, sale of certain of Instapio’s ownership interests, assets, or both, or other corporate change, including, without limitation, during the course of any due diligence process.

Account and Data Protection

Customer accounts are protected by passwords. Instapio may provide multi-factor authentication from 3rd party providers to accounts if requested that work with management and customer accounts. Instapio takes all reasonable security measures to protect customer data while in transit or in the database. Customer data is stored in the cloud databases in USA, Europe and Asia.

Opt Out Services

Instapio will take out a MAC address of any submitted addresses for opt out purposes. Partners are recommended to provide an opt out box on their commercial websites if they are consumer facing businesses.

Legal Requirements for Customers

Instapio does not have any relationship, contractual or otherwise, with the end users of our technology.  We act as a data processor on behalf of our customers as set forward in our solutions. We do not use the information collected for ourselves, we offer our platform to be used for collection, analytics and communications purposes. Customers create product offerings using our services. Instapio customers are required to understand the legal framework under which they are selling services. Instapio is not responsible for any illegal activity, including but not limited to unauthorized use of services, anti-competitive data collection and misuse of country data laws. Customers are required to understand the legal framework they are operating under and use the capabilities of the platform responsibly.

MLA Code of Conduct Compliance

The Instapio Platform and services are suitable for compliance with the Mobile Location Analytics (MLA) Code of Conduct. The MLA is focused on providing a self-regulatory framework for companies in US providing location analytics services to retailers. Customers who are focusing their businesses on retail industries in the US are encouraged to read about the MLA code of conduct at http://smart-places.org. Instapio provides tools to comply with the MLA code of conduct for data collection, opt out, use, transfer and retention of data.

International Safe Harbor Privacy Principles Compliance

The Instapio Platform and services are suitable for compliance with the International Safe Harbor Privacy Principles. Customers in the United States that are servicing customers in European Union countries and Switzerland are encouraged to learn about these principles and ask for support for compliance. Customers in US servicing Europe are encouraged to read about the Safe Harbor principles at this link http://export.gov/safeharbor/

Website Privacy Policy

Instapio collects anonymous and aggregate information from website clicks from services such as Google Analytics. Instapio also collects information from communications boxes such as sign up forms, contact forms and other related forms. We also collect anonymous information through web based ads such as Google Ads. Instapio may disclose anonymous and aggregate data about its websites to investors and other necessary parties.

Updates on Privacy Policy  

Instapio’s privacy policy may change in accordance with new services, regulations or internal policies. The most current version of the policy will govern our use of information and will be located at the Instapio website. Major changes in privacy policy will be communicated to customers in email format while minor changes can be followed through the website.

This policy was last updated on March 20, 2016.

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